First-Time Buyers Fuel US Bible Sales Boom

Bible sales are officially up 22% in the U.S. compared to the same time last year (2023), with first-time buyers fueling the surge.

“People are experiencing anxiety themselves, or they’re worried for their children and grandchildren,” Evangelical Christian Publishers Association president Jeff Crosby told the Wall Street Journal about the sudden boom in Bible sales. “It’s related to artificial intelligence, election cycles…and all of that feeds a desire for assurance that we’re going to be OK.”

Add in the economy, government corruption, mismanagement of resources and four-years of watching Christian persecution ignored around the world … yeah, it’s no surprise more people are turning to the love of Jesus Christ to see them through the fog. (RELATED: “The Funniest Idea Ever!” – Could Elon Musk Purchase MSNBC?)

Influencers On God

“I’ve had Bibles that my mom gave me, but I felt I needed my own to start my own journey, that it symbolized I was starting a walk with God,” influencer Cely Vazquez told the outlet. “I felt something was missing. It’s a combination of where we are in the world, general anxiety and the sense that meaning and comfort can be found in the Bible.”

Booksellers say folks are coming into their stores to find the Bible as means of rediscovering hope. And the stats are pretty startling. “Bible sales rose to 14.2 million in 2023 from 9.7 million in 2019, and hit 13.7 million in the first 10 months of this year,” WSJ wrote in their article. Readers are also stocking up on related works, such as analyses, insights, and modern interpretations of the Word.

“I’d like to say there is a craving for knowledge of scripture, but a lot of smart people are thinking about Bible marketing and catering to every whim for Bible study,” J. Mark Bertrand, founder of Lectio. org added. Not only that, but social media is rampant with Biblical content, conversations, and way to engage with Christ in daily life. Who are your favorite Christian influencers around today? (RELATED: Experts Say Education Is Moving Back To States Under Trump)

WIN: Share Your Testimony

As 2024 draws to a close, we want to hear your testimony from 2024. What inspired you? What moved you this year? What changed your heart? We’re collecting ours and your testimonies for a BIG NEW PROJECT from Million Voices, launching later in 2024.

With the unity inspired by the 2024 election, we know that now is the time to come together and celebrate what makes this country great: YOU!

Use Your Voice, Share His Word, and WIN one of your favorite Million Voices sweaters, shirts or gifts for the Christmas season! NOW is the time to celebrate our unity by sharing how He has impacted your life in 2024, and what you’re praying for from the years ahead. Email your testimony (please specify if you wish to remain anonymous), or any questions you may have to: [email protected]

Get Involved In Giving Back

We just had an election where a lot of people lost their jobs, and a lot of new people are coming in to work for you, the American people. These elected officials don’t get to start their job until January 20th, 2025, so what do we do with this time until then?

Yes, Million Voices helps you with voter guides. Yes, we send letters from YOU directly to your elected officials because it’s the only way to guarantee they’ll listen to you. Yes, we publish data, articles, text messages, and help bridge the gap between education and civic action. All of these actions and more allow you to be the hero of our American story. And you are united in your heroism like never before!

Our goal is to move through this political transition from the Biden administration to the incoming Trump administration by educating you on the key issues you can take action on outside of election season. Once you know what’s going on across the local, state, and national landscape, we’ll tell your leaders what you want to happen. This is how we get your elected officials to keep working for you once they’ve earned your vote.

Join us in our mission to advocate for religious freedom, support fair and secure elections, and uphold the values that this great nation was built upon. Tell us what you want from the next four years, and we will fight to make it a reality … again!