Media Bias Hits New Highs Ahead Of Election Day

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Mainstream news media’s coverage of the Trump-Vance and Harris-Walz presidential campaigns was branded the “most lopsided in history” in a study published in late October.

Coverage of the 2024 presidential races leaned 85% negative toward former President Donald Trump, according to data analyzed by the Media Research Center. ABC, CBS, and NBC have “treated Democratic Vice President Kamala Harris to 78 percent positive coverage,” the report notes. This is a staggeringly higher difference than Trump’s campaign against Hillary Clinton.

The study analyzed coverage from July, when President Joe Biden ended his reelection campaign, to October 25, 2024. The “big three” networks reported more than 230 minutes of airtime, all of it negative toward Trump, while largely ignoring any negative reports about Harris. (LEARN MORE: Biden-Harris Approve Military Use Of Lethal Force On Citizens?)

The Data

“For this report, MRC analysts reviewed all 660 stories about the presidential campaign that aired on the ABC, CBS or NBC evening newscasts from July 21 (the day President Biden ended his candidacy) through October 25, including weekends. Total coverage added up to 24 hours, 15 minutes, almost evenly divided among the three networks: 8 hours, 20 minutes on NBC; 8 hours, 13 minutes on CBS; and 7 hours, 42 minutes on ABC),” the report continues.

“From the date Harris entered the race on July 21 through September 10, she received 353 minutes of network evening news coverage, virtually identical to the 355 minutes given Trump during the same period. Since then, however, TV has focused nearly twice as much attention on Trump as Harris: 398 minutes for the former President, compared to just 230 minutes for the Vice President,” the study found. (LEARN MORE: Pennsylvania Probes Possible Voter Registration Fraud)

“The additional airtime for Trump was hardly meant as a gift. Instead, it reflected the networks’ intensive focus on Trump controversies, providing opportunities for negative news coverage.”

Not Just TV News?

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